Business is people. Social media is people. Social media is business.

The man is a social animal, Aristotle said.

For a business to flourish you need people. People to buy your product.

Social media boomed because they offered an easy, fun and FREE way of communication. (They also offered freedom of speech)

Businesses should engage with social media to be heard. This is where the people go. And they should do so democratically, by way of dialogue.

We have entered the economy of social. Let the numbers speak: