Updates from October, 2009 Toggle Comment Threads | Keyboard Shortcuts

  • The digital citizen 4:28 pm on October 22, 2009 Permalink | Reply
    Tags: ROI,   

    ROI from socia media 

    Excellent presentation on proving the accountability of social media.


  • The digital citizen 2:39 pm on October 20, 2009 Permalink | Reply
    Tags: app, iphone,   

    Mobile gives you peace of mind 

    I moved into my new flat on Saturday. Although nothing can beat the excitement of finally moving into my own flat, the area is totally new to me and as I result I often find my self lost.

    iPhone application “London Bus” came to my rescue! Simple to use, finds within seconds my current position. As it is integrated with Transport for London, the app is quick in suggesting ways to get to my destination.

    For £0.59 I did not just buy another iPhone app. I bought some peace of mind.

    london bus

                                                                   *Picture “borrowed” from Malcolm Barclay, the app developer


  • The digital citizen 11:58 pm on October 15, 2009 Permalink | Reply
    Tags: funny, media agency   

    Media buyer vs media owner 

    We divert our calls to voicemail every Monday morning. We ignore emails. Often we are rude and we have a good reason for this. We are the media agency people and they are the media sales reps (usually representing small sales houses).

    This video give an insight into the media buyer – media owner relationship. Enjoy!


  • The digital citizen 10:08 pm on October 13, 2009 Permalink | Reply
    Tags: , ,   

    This is social 


    Web 2.0 has caused a great cultural swift in the way people communicate. It allowed people to express themselves among their friends and in communities of like minded people that quite often are far to reach offline.

    Some fanatical opponents of social media claim that they are only here until the next big thing arrives, failing to see that the next big thing will also be a social platform. Why? Because so far new technologies and designs have been changing trends but changing a whole culture may take a long time or may just not happen at all.

    What I find amazing when it comes to social media is that they do not depend on the interests of larger corporations to boom or collapse but on the people who will either embrace or reject them. And it is not the marketing or media agencies that define their future, based on advertising solutions available but the public who will decide whether a new social platform is here to stay.

    Social media have rudely entered the media landscape to help people communicate. Facebook started as a Harvard versions of Hot or Not and Twitter as a “daylong brainstorming session” board members at Odeo express their creativity, meaning that they are here to stay because they fill a need for expression. The reasoning behind their huge success is their usefulness, being that breaking communication barriers or real time search and news.

    Social media are giving people opportunities to be part of something bigger. To be happy together and protest together. To hear the news faster and comment on them. But most of all to be heard without having to shout. More like…to be appreciated. This is social.

    • bezalel 12:06 am on October 15, 2009 Permalink | Reply

      Ok… Social media have a harmonizing effect on some people. (Including you!) I love optimism! Being optimistic by nature, I’m glad I live in the age of social media, the age of optimism! 🙂 This… digital landscape is in its greater surface, unexplored and what what we call “society of information” is still defining its scope and capacity and foundation. Social media is still new. That’s why it emerges free from prejudices of the “living” society. And its limitations. Now, social media draws people into participating, even profit-sharing harmony. Can we, should we talk about perspectives? I see a concrete wall in a near future. Life.

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