This is social

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Web 2.0 has caused a great cultural swift in the way people communicate. It allowed people to express themselves among their friends and in communities of like minded people that quite often are far to reach offline.

Some fanatical opponents of social media claim that they are only here until the next big thing arrives, failing to see that the next big thing will also be a social platform. Why? Because so far new technologies and designs have been changing trends but changing a whole culture may take a long time or may just not happen at all.

What I find amazing when it comes to social media is that they do not depend on the interests of larger corporations to boom or collapse but on the people who will either embrace or reject them. And it is not the marketing or media agencies that define their future, based on advertising solutions available but the public who will decide whether a new social platform is here to stay.

Social media have rudely entered the media landscape to help people communicate. Facebook started as a Harvard versions of Hot or Not and Twitter as a “daylong brainstorming session” board members at Odeo express their creativity, meaning that they are here to stay because they fill a need for expression. The reasoning behind their huge success is their usefulness, being that breaking communication barriers or real time search and news.

Social media are giving people opportunities to be part of something bigger. To be happy together and protest together. To hear the news faster and comment on them. But most of all to be heard without having to shout. More like…to be appreciated. This is social.

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