Updates from January, 2010 Toggle Comment Threads | Keyboard Shortcuts

  • The digital citizen 8:23 pm on January 6, 2010 Permalink | Reply
    Tags: , Location based services,   

    How can Location Based Services boost business? 

    With the launch of Foursquare in the UK, everyone in and outside twitter is talking about location based services (or LBS).

    In case you wonder, Foursquare is a location service based social network that tells your friends where you are once you have checked in. You might be able to do a lot more than that but I could not tell, as I haven’t had a descent go at it but, as more of my friends join, I will write a review here.

    Some other LBS are aka*aki, Plazes, Loopt and Brightkite

    The reason I am really interested in LBS is because I really think that businesses can really benefit from using LBS and here is how:

    Relevancy:

    Almost everyone with a smart phone has used an LBS to find a restaurant, supermarket or petrol station in their area. Everytime one of us is using the service, it collects valuable information about us, such as favourite food, shopping habits, if we have a car etc. It will not be long before LBS are in a position to suggest local activities or shops using information gathered from our past searches. This information will then be available to businesses anywhere in the country or the world where the user is, making LBS able to display relevant suggestions. So next time you are lost in a new place, you won’t have to look for restaurants and touristic activities; they will find you.

    Interaction:

    LBS with social elements, like Foursquare allow businesses a extra level of interaction further to relevancy and here is how. Say for example that the data collected so far about strongly indicate that you are a fan of pizza, Pizza Hut can then interact with you when you are close to a Pizza Hut restaurant, by letting you know of the pizza or the offer or the day or by allowing you to book a table or place your order to minimise the waiting time once you get there!

    Advertising:

    The wealth of information of course will have a huge impact on mobile behavioural targeting. So far we can only target a relevant audience by displaying ads on mobile sites that we assume this audience browses. However, the more we know about a user, the closer we get to being able to more precise about the advert this users sees anywhere in the mobile web. For advertising purposes, LBS is in some way acting as an IP address.

    If social media help businesses strengthen relationships with the consumers, LBS can initiate relationships. But where social media interactions quite often stay in the web, LBS can instigate real ones. Although loyalty and retention both depend on the very direct relationship, AKA customer service.

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  • The digital citizen 9:35 pm on January 3, 2010 Permalink | Reply
    Tags: 2010   

    Happy New Year! 

    It’s the 3rd day of 2010 and my very first change to sit back to reflect on 2009 and contemplate 2010.

    I am not going to make any predictions but I would like to wish everyone a very happy new year!

    • Be happy!
    • Be healthy!
    • Be inspired!
    • Be successful!

    BUT ABOVE ALL………….

    Be open to whatever 2010 has in store for us, ready to change the way you do things, you share things, you share your secrets, you share yourselves!

    I, for one, have never looked forward to a new year like I do now!

    Bring on 2010!

     
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