Social media and real sociability

When we are talking Social Media we tend to mean campaigns using the normal social media platforms, such as Facebook, MySpace, Twitter etc to connect with the public, building a strong relationship.

It has been playing a lot lately in my mind that, as much as I love and believe in social media, that a great work, “social” is being misused or, at least, restricted to a limited amount of platforms, whose common ground is the internet. The internet is social but not just the internet is. My local coffee shop is social as is my local hospital.

I was wondering, therefore, would it be possible to create local campaign, activated on the internet? Here is what I mean:

During the HIV awareness week, we all see ads on the tube and red ribbons on twitter avatars. There is a number of walk in clinics in London and around the cities of the world. Wouldn’t it be more helpful to partner those clinics and launch a series of awareness lectures, where real people can talk of their experiences? Online and mobile media have now got the technology to recommend the closest clinic to where you are when you are seeing this advert. Such a campaign will result is much reduced media costs, with the rest of the budget donated to the clinics, which often struggle with their finances.

Videos filmed within the clinics, showing real people, doctors and patients, can then become great viral material which can be distributed for next to nothing, with the power of social media, to thousands, if not hundreds of thousands to others, increasing the awareness.

The internet is social, but human beings have been social before the internet. Could there be ways to activate the social element of the human with technology yet in environments outside it and within the society? Social media is undoubtedly a driving force for dialogue, yet has SM the power to generate the same dialogue outside the comfort of our sofa and within the real world, unmasked? This is how philosophy was born.

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