The future of Outdoor…. 

lies in innovation. And I don’t mean technological advances here. Outdoor has a major advantage over all media: It can be relevant to all natural circumstances at all times.
Sydney, Australia, was recently covered by an orange dust, a phainomenon residents and scientists had never seen before, causing, among other effects, sore eyes.
Visine Dry Eye Relief saw the opportunity: they stenciled the Visine logo on pavements, shop windows and cars, promoting the product as the solution to the soreness caused by the mysterious orange dust:
Visine_StencilBOARD

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