Social media is King but it is not God 

Have you ever thought that Dell, Whole Foods and all those great examples of social media campaign implementation have a very important thing in common: Great Customer Service?

It takes time and patience for your social media campaign to drive the anticipated engagement with your audience, but only a moment for your bad, rude, uneducated customer service assistant to reap everything you so patiently sown.

So before employing a social media guru or expert for your social media strategy, invest the necessary time and effort in improving your product and service. Once this is done, add a lot of honesty, proactivity and expertise and you are guaranteed that you have solid grounds to build a social profile that people will trust. And as you will learn in the process, no social media guru can engage better with your audience, as no one knows your product and your audience better than you do. People want to engage with the real you and not with a strategy.

Here is a great presentation on why a social media strategy (alone) will not save you. Enjoy and comment.